Denbighshire Archive Service has scooped a national award in the Welsh Marketing Innovation Awards 2013.
The awards were open to all library, archive and information services in Wales to recognise and reward marketing innovation. Libraries and archives in Wales run innovative marketing activities throughout the year and the aim of the awards is to celebrate and promote this valuable work.
Twenty-two entries were received in total (seven more than last year) – thirteen from public libraries, five from Higher Education libraries, one from Further Education and three in the archives sector.
Sarah Winning, Archivist, commented: “We are so pleased to have won the award commending our programme of events over the last twelve months. We have received incredibly good feedback from people who have attended our events including our open days, sessions on family history for beginners and how to read old handwriting. The staff involved in the project really enjoyed themselves and I think this was a crucial factor in scooping the award. We are delighted to have gained national recognition for our work.”
The awards were judged by Dr Jonathan Deacon, Reader in Entrepreneurship and Marketing at NewportUniversityBusinessSchool and Chair of The Chartered Institute of Marketing Cymru. Dr Deacon commented: “Although these awards are to recognise marketing within the library and archive services across Wales I have to say that there are many aspects and illustrations of excellence in marketing that could equally be applied to any business or organisation within Wales. The majority of entrants displayed a clear focus as to what their objectives were and set about developing a marketing strategy to achieve their goals – what makes this applicable to many more business situations is that the strategies were low in budget but high in innovation and creativity – just proving that sophisticated and successful marketing does not depend on large budgets.”
The Marketing Innovation Awards is one part of the Welsh Government’s national marketing and audience development programme for libraries and archives in Wales.